Amer by EKA’s Spring-Summer 2025 collection, "The Rite of Spring," celebrates movement and renewal—where ancient crafts meet contemporary expression. Inspired by the majestic Amer Fort—a symbol of summer romance—the collection draws from its artistry, architecture, and indigenous textile motifs. It captures a botanist’s delicate study of flora, a painter’s brushstrokes of natural beauty, an architect’s grand vision, and a king’s dream of a gate welcoming gods, demons, and lovers alike.