ABOUT THE DESIGNER
Eka is reflective of designer Rina Singh’s personal ethos of simple living, connected to her upbringing in a family of agriculturalists.
Rina was awarded the Chairman’s Scholarship from Wigan & Leigh College to study fashion in the UK in 1998. She received Elle India Graduates Award in 2015 and was Runners up at the India for the prestigious Woolmark International 2016. Rina was recently awarded the Vogue Power List- Minimalist Designer of the Year 2019 award and was featured in the Harper Bazaar’s Women of the Year for 2019.
EKA AND
SUSTAINABILITY
Eka is made in India and draws from indigenous skills whereby natural materials are developed from India’s regional craft belts. Rina Singh launched Ekà in 2011, working primarily with textile craftspeople in rural Western and Eastern India to develop natural, sustainable fabrics in modern but enduring silhouettes.
Ten years later, Eka continues to pursue this longevity in its design philosophy.
IN 2019, UNIQLO COLLABORATED WITH EKA FOR THEIR STORE LAUNCH IN INDIA WHICH WAS RENEWED FOR THE SS’20 COLLECTION AS WELL
The Japanese apparel retailer, for the launch of its stores in India, collaborated with Eka’s Rina Singh for an exclusive Kurta collection for India. In Spring/Summer 2020, the two joined forces again, combining craft traditions and functionality.